Welcome to Alternative Meats Online Shop

Welcome to Alternative Meats - Deliciously Different

Highly Recommended


Here we are in February already!  And 19th February is a very special day for us .....It's our Birthday!!


On this day, 17 years ago, we launched Alternative Meats Ltd - coinciding with the announcement of a Foot and Mouth epidemic in the UK that was to blight the farming communities that we worked alongside for many months ahead.    Not a terribly good start for a new business, but we somehow not only survived the trials and tribulations that this dreadful news brought us - we have also gone on from strength to strength to where we find ourselves today, a well recognised and respected name in the world of meat, still working alongside our wonderful farmers to bring the very best produce to our loyal customers.


This coming year will be seeing an increase in the amount of Deli-style products that we have been developing, using our Welsh Wagyu Beef and Mangalitza Pork, after our pre-Christmas pilot tests were a huge success - such goodies as the Mangalitza Gammons, Pancetta and Cured Lardo.


The latest release to hit our shelves are the Welsh Wagyu Beef Beersticks - the perfect snack to enjoy with a craft ale, cold beer or nice glass of red wine in the evening!




All other orders will cost just £7.95, upgraded to a Before Noon delivery free of charge ! (Highlands and Islands excepted - sorry guys!)


Biltong Fans!!   

Click here to try Four Fantastic Flavours of

Welsh Wagyu Beef Biltong! 



Beat the Winter Blues!

February Special Offer !




Check out our brilliant Blighty Biltong, awarded Gold Stars in the Great Taste Awards 2017! products here on the website.

This exciting, innovative and young Company have been developing some fantastic Biltong using our award winning Welsh Wagyu Beef

Just Launched - Gold Star Awarded Ras El Hanout flavour Biltong and also coming soon - Blighty Beer Sticks!









Why not brighten up these cold dark February nights with a delicious Rose Veal Rib Eye steak?


These tender and tasty steaks are a very attractive purchase at the moment at only £3.95 each !!  Perfect for either a simple weekday supper dish or dressed up with a lovely sauce and served to dinner guests over the weekend. 






Wagyu Cattle were originally bred in Japan, and are renowned for producing beef of a superior eating quality - if you like, Wagyu is the Rolls Royce or Dom Perignon of the Beef world.   The unique taste and unctuous, buttery texture are due to the marbling of fat within the meat, fat which will begin to melt at room temperature.   It is also magically low in mono-unsaturates, which means you can relax and enjoy it without worrying about your health!

Our Welsh Wagyu cattle are reared by the forward-thinking Ifor Humphreys in Montgomeryshire, where they graze on the clover rich pastures of his family farm.   They are finished on grass or hay and a blended grain ration grown on the neighbourhood farm, and Ifor also gives them a daily pint of locally brewed Monty's Beer and a little massage, echoing the traditions followed by farmers from Kobe, in Japan, who made Kobe Beef famous.

  • Welsh Wagyu Beef Roasting Joint Min. 1kg - Dry Aged

    Due to the wonderful marbling of these cattle, we have found that the roasting joints are beautifully tender and succulent, requiring little preparation. Just remember to cook from room temperature and to rest for 10 - 15 mins after removing from the oven. Learn More