Welcome to Alternative Meats Online Shop

Welcome to Alternative Meats - Deliciously Different

Highly Recommended

Fantastic News!!!  We've picked up a total of SIX Gold Stars in the Guild of Fine Foods' Great Taste Awards 2018!   Our Mangalitza Gammon and our Dry Aged Welsh Wagyu Beef Sirloin Steaks both picked up Two Gold Stars each and our Welsh Wagyu Biltong in Chimmichurri and Chipotle won one Star each, giving us a full set! 


Following hot on the heels of our success this year we are now very proud to announce that we have been Highly Commended in the 2018 Great British Food Awards.   Michelin Starred Chef Glynn Purnell said, of our Welsh Wagyu Sirloin Steak, "The sirloin had beautiful marbling and good fat content. The taste was buttery and the texture was lovely."






Biltong Fans!!   

Click here to try Four Fantastic Flavours of

Welsh Wagyu Beef Biltong! 



We've done it again! 


This time we entered the remaining two flavours of Wagyu Biltong, Chimichurri and Chipotle, into the Great Taste Awards 2018 and each has been given a Gold Star !!


Now we have a "full set" - every one of our Wagyu Biltong favours has been Awarded Gold Stars in the Great Taste Awards!! 




We are really excited to announce our brand new creation, Mangalitza Bacon ...


We are doing two flavours, "Dry Cure" (Plain) and "Black" (Treacle Cure) ... and both will be available to buy here on the website towards the end of next week !!!    


Don't forget we've got the fantastic * * Gold Star Award winning Mangalitza Gammon available, as well as our delicious Mangalitza Burger .



Wagyu Cattle were originally bred in Japan, and are renowned for producing beef of a superior eating quality - if you like, Wagyu is the Rolls Royce or Dom Perignon of the Beef world.   The unique taste and unctuous, buttery texture are due to the marbling of fat within the meat, fat which will begin to melt at room temperature.   It is also magically low in mono-unsaturates, which means you can relax and enjoy it without worrying about your health!

Our Welsh Wagyu cattle are reared by the forward-thinking Ifor Humphreys in Montgomeryshire, where they graze on the clover rich pastures of his family farm.   They are finished on grass or hay and a blended grain ration grown on the neighbourhood farm, and Ifor also gives them a daily pint of locally brewed Monty's Beer and a little massage, echoing the traditions followed by farmers from Kobe, in Japan, who made Kobe Beef famous.